Disney cares about only two things: money and self-image. Christmas is right around the corner, and they want kids to remember how much they loved Frozen so they can sell merchandise. Personally, I think it’s a marketing ploy by Disney. Throw in the argument that it was to keep white audiences interested in a movie about Latinx traditions, and people were angry.
However, it was 22 minutes long - a crazy amount of time for someone to watch something before their movie even begins. Disney has done this in the past with other animated shorts in advance for their films. If it was a 5-10 minute short, I am fairly certain that no one would have cared. The controversy surrounding this short is dying down after being a major talking point for weeks now, as Olaf’s Frozen Adventure originally aired before their latest animated film Coco. Naturally, Disney has milked this popular franchise for as long as it can, culminating in the latest animated short, Olaf’s Frozen Adventure. Okay, that last one was a joke, but you get what I’m saying. Everyone was dressed like Elsa, every other commercial was for Frozen and “Let It Go” became the national anthem. Wondering how, when and where you can live stream Olaf’s Frozen Adventure? Don’t worry, we’ve got you covered.Īs if overnight in 2013, Frozen took over the nation.
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